Bang & Olufsen introduces the new sub-brand B&O PLAY, and its debut product, the Beolit 12! BeoLit 12 is the first in a range of new products that will be welcomed to the Bang & Olufsen family.
Designed by Danish designer Cecilie Manz, the Beolit 12 features sleek looks and packs in Apple’s AirPlay technology, a built-in power supply, and a rechargeable battery that’s good for 8 hours of use. Its 120 watt amplifier system individually drives two 2-inch tweeters and a 4-inch woofer.
“B&O PLAY delivers stand-alone products with clear and simple operations – portable products that are intuitive to use, easy to integrate into your daily life, and deliver excellent high-quality experiences.
We want to evoke senses, to elevate the experience of listening and watching. We have spoken to musicians and studio recorders who all love the fact that more people listen to music in more places, but hate the fact that the quality of the listening experience has been eroded. We want to provide the opportunity to experience media in a convenient and easy way but still in outstanding high quality.”